![]() Simply use a short, catchy title that complements what you optimized for the alt text. The image title is not used for search ranking but is used to provide additional information about the image. Some people may be confused about the difference between alt text and the image title text attribute. Alt text also provides contextual relevance regarding the page where an image is found. The alt text tells Google what the image is about, so it can serve it in image search results. A Google algorithm cannot “see” images, and it uses alt text to comprehend them. ![]() Google uses alt text in the same way visually impaired people do. Alt text is visible when an image is not able to load. The primary purpose of alt text is to describe visual elements to those who cannot see them including sight-impaired users and users whose browsers or screen readers block images. What is alt text? (alt attribute)Īlt text (or alternative text) is used within HTML code to describe the image or what it represents. In some cases, poorly written alt text can be as detrimental as providing no alt text at all, as it can lead to major confusion. However, it’s just as important to use the correct alt text.”Īlt text performs an important function when it comes to user experience, and contributes to image SEO. ![]() “Web designers know how important it is to choose the right images. Your brand, value proposition and overall identity are almost impossible to convey without strong, high-quality imagery. Virtually no website operates today without a pronounced visual element.
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